Kata prepares for an IPO

BANGKOK  Asset Pro Management is acting as financial consultants for Kata Group Resorts, based out of Phuket, as the group prepares to go public on the Stock Exchange of Thailand.
The group has six resorts all in southern Thailand and has just undergone a restructuring, adoption of a business plan and financing to meet SET requirements.
It should be able to launch an IPO in 2017 just prior to trading on SET.
Kata Group Resorts president and owner, Pramookpisitt Achariyachai, said the group would embark on a period of significant growth fuelled by extra capital. The plan includes developing a hotel and community mall in Phuket called the Landmark Patong. It will also go ahead with proposed projects in established tourism areas in Pattaya and Hua Hin.
inside no 5 Pramookpisitt Achariyachai
Pramookpisitt Achariyachai
Kata Group has a strong base in the four and five-star markets in Phuket, Samui, Krabi and Khao Lak.
It started in Phuket 35 years ago as a family business.
“We feel we still have a lot of room to grow,” Pramookpisitt said. “We currently own and operate six hotels at beachfront locations – with one a two-minute walk from the beach – featuring concepts in the four and five-star categories.”
“Our strategy has always been to grow steadily and sustainably. This will not change. We have a strong project in Landmark Patong and are seeking opportunities in Pattaya and Hua Hin, for which we need capital to fund growth. This is why we have appointed financial experts Asset Pro Management to achieve this goal.”
Investment in the hotel business in Phuket continues to increase. As of December 2014 there were a total of 46,803 rooms in registered tourism establishments for 750 hotels, according to C9 Hotelworks and the Tourism Authority of Thailand.
In 2012, Kata Group launched the Beyond Resorts brand, with luxury adults-only concepts at Beyond Resort Khaolak, Beyond Resort Karon and Beyond Resort Krabi, featuring pool villas and other experiences curated for couples, led by private dining, couples treatments at Kanda Spa and destination excursions.
Beyond Resort Krabi also caters to families, building further on the family heritage of the resort group with star performers Phuket Orchid Resort and Kata Beach Resort and Spa in Phuket and Kandaburi Resort & Spa in Samui.

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