BW snatches TTG Media awards

BANGKOK  Best Western Hotels & Resorts won two awards in the annual TTG Travel Awards 2015, presented at a gala dinner at the close of IT&CMA in Bangkok, last week.
The hotel group was named Asia’s ‘Best Mid-Range Hotel Brand’ for the ninth year in a row and will almost certainly enter the award’s Hall of Fame in 2016 if it continues to garner the same volume of readers’ votes.
The awards are based on online voting by visitors to TTG Asia’s website
Best Western also won the ‘Best Trade Supporter’ award.
inside no 5Best Western’s managing director of international operations, Asia, Olivier Berrivin, said the two awards demonstrated Best Western’s enduring commitment to Asia’s travel trade.
“The midscale hotel sector is now an incredibly crowded marketplace, so to have been crowned Asia’s Best Mid-Range Hotel Brand for nine consecutive years is an incredible achievement for Best Western.”
The trade support award acknowledges a company’s commitment to work with the travel trade, made up of online travel agencies tour operators and traditional travel agents.
“Our travel trade partners in Asia are the best ambassadors a company could possibly have. Their customers become our guests, so there has to be a strong level of trust between us. I look forward to deepening our relationship in future,” he asserted.
Best Western was rebranded Best Western Hotels & Resorts, with the introduction of a new collection of brand logos, and a new hotel concept, GLō during its members meeting held last week in the US.

sourced:ttrweekly.com