BLTM closes on a strong note

DELHI Business & Luxury Travel Mart (BLTM) closed, Tuesday evening, logging a strong vote of confidence from the events related travel community in India.

It marks India’s first full-fledged business tourism travel mart that drew an impressive response from sellers representing events, MICE and luxury travel.

Over 150 qualified hosted buyers attended BLTM from all over India.

In addition, international hosted buyers were sourced from South Africa, Thailand, US, Taiwan, France and Malaysia.

Each hosted buyer committed to conducting at least 30 meetings with sellers daily.

Buyer-to-seller ratio at a one-to-one ratio was in line with global standards for shows in this specialised category.

The show attracted 150 individual sellers from 50 organisations from India and abroad.

Nepal, Taiwan and Korea were the largest international participants, while China, Fiji, Dubai and South Africa are participating as the Feature Countries. There were Sellers from Liberia, Thailand, Turkey and United Kingdom as well.

Premium hotel chains at BLTM included FRHI Hotels & Resorts showcasing Fairmont, Raffles and Swissotel, Ottila International, Royal Orchid Hotels and InterContinental Hotels Group.

Other leading hotel brands like Taj Hotels Resorts & Palaces, Starwood Hotels & Resorts, Radisson, Lemon Tree, Banyan Tree Hotels & Resorts and several others were also present.

Hyatt Regency Gurgaon was the venue partner for BLTM and Hyatt Hotels has a corporate pavilion at the BLTM, with participation from several properties.

“BLTM fills a vacuum in the evolution of travel trade shows in India, by introducing a sustainable large- format show focused on Business Travel and MICE Buyers in a format where fully hosted buyers meet sellers based on pre scheduled appointments. Smaller table-top shows have been organised in the past,” remarked Sanjiv Agarwal, Chairman of Fairfest Media Ltd.

The show dates of 2017 have already been announced as enquiries have started pouring in. There are plans to replicate this show in other major markets of West and South India.

sourced:ttrweekly.com