Knowledge sessions, in addition to business and networking, score high among 2017 delegates’ event experience

SHANGHAI – Knowledge building and education has continually been on the forefront of the IT&CM China programme, and reviews by delegates indicate this to be among the year’s high points. 

 

Association Buyers found the 4 dedicated Association Days Forum topics on challenging times for association meetings; global vs local trends; second wave cities; and a how-to on selecting the right destination; relevant and on-point. 

 

Association buyer, Paul Zhai, Marketing Executive for The Centre for Association Leadership (ASAE), “Attending the association day forums at IT&CM China provided solutions from an event organiser perspective and insights on how to deal with international issues. I aim to meet more associations that organise international events to understand how domestic associations run events with the same global standards.”

 

Association delegate and speaker, Ella Zhou, Deputy General Manager, Spring International, “As an association professional, being at events like IT&CM China allows me to garner precise information about a destination's convention capacity as well as assess the compatibility of our association's event agenda to the economic priorities of its government. Finding new partners and collaborators is also a big plus.”

 

IT&CM China’s keynote speaker and moderator, GainingEdge’s CEO Gary Grimmer 3-part MICE Clinic under the campfire knowledge sessions were especially created to inspire the industry to elevate and achieve higher performance levels. 

 

Grimmer said , "We're happy to be able to give helpful advice to the attendees at IT&CM China this year in terms of how to be more successful at trade shows and how to make convention bureaus more successful for those who are considering to do so. In addition, we've planned a campfire session on the topic of convention centre development because we know that plenty of delegates are considering this and they will get how-to advice on the various things they will need to consider."

 

Topics on Creating Value in B2B Digital Communications, Understanding Corporate Travel in China and How to Increase User Engagement & Experience through Mobile Innovation were also featured in this year’s knowledge line-up. Social engagement platform providers, UpNixt, presented the latter and delved into the use of technology for event organisers to leverage on to further enhance participant experience and to better connect with attendees event needs and desires.

 

Elaborated Desmond Phua, Founder and CMOO of the social engagement platform, “UpNixt is the social to-do list for places to go. For an event like IT&CM China, event organisers can make use of our platform to put together a list of recommended business, education, networking functions at the event while also slotting in points of interest around the destination using the ‘GoList’ to be able to add to the experience outside of the event as well.”