This Spring, Honolulu edges out Singapore in Top Beach Destinations for Asia-Pacific Travelers

Singapore - Sojern, the world's leading performance marketing platform for travel brands, released its Q2 Global Travel Insights report, based on travel intent data from 350 million traveller profiles and billions of travel intent signals, including search and booking data from online and mobile channels. Sojern's latest report examines search trends for the beginning of summer, revealing a trend for travellers in Asia Pacific to branch out to North American and European destinations, compared to more local and regional ones previously.

Spring Travel in Asia-Pacific: Honolulu, Rome Rise as Destinations This quarter, Honolulu makes an appearance in the most searched beach destinations for Asian travellers, while Singapore moves out of the same top five.
 
Asia-Pacific: Beach Destinations

Comparing top Metropolitan destinations searched for travel in Q1 versus Q2, Seoul dropped out of the top five, replaced by Bangkok, and Bangkok, Auckland and Nagoya were edged out from the Sightseeing/Recreational top five by Okinawa, Rome and Melbourne.

Asia-Pacific: Metropolitan Destinations 

Asia-Pacific: Sightseeing/Recreational Destinations

Long Weekends for Hari Raya Puasa
Hari Raya Puasa marks the end of Ramadan and celebrations start on June 25 2017. With June 23 2017 making the list of top departure dates, it is clear that Asia-Pacific travellers are looking to take a long weekend to celebrate.

What's more this quarter, destinations like Phuket and Honolulu make the list of top beach destinations searched, demonstrating that early planners are open to new destinations as long as they offer what they are looking for, like a beach getaway.

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