ATTA promotions focus on Europe

BANGKOK , Association of Thai Travel Agents plans to organise roadshows and participate in more international trade fairs to boost tour bookints from European markets.

ATTA vice president, Mingkwan Metmowlee, revealed the marketing strategy plan for the European market at the association monthly meeting last Wednesday.

“The association will organise roadshow to Europe to open opportunities in new markets with visits to Prague in Poland, Budapest in Hungry 12 to 15 September this year.”

Europe’s outbound travel market remains sluggish mainly due to the slow down in economies and political uncertainty with elections due in some EU nations later this year. But of all the business sectors, travel performs better than other retail sectors in Europe.

Thailand also suffers due to unfavourable exchange rates with the UK pound and the Euro that makes the destination around 25% more expensive that two years ago .

The roadshows will also include stops in Toulouse, AIX Provence, Nice and Luxemburg, 18 to 22 September, as well as Russia and a roadshow to Sweden, Denmark and Norway 1 to 4 November this year.

The plan will correspond to Tourism Authority of Thailand marketing strategy to boost the country’s tourist arrivals from European markets.

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