W Hotels unveils exclusive capsule collection with Xu Zhi

Shanghai, China – Just in time for Shanghai Fashion Week, W Hotels Worldwide unveiled 'XU ZHI for W Hotels,' an exclusive capsule collection by XU ZHI to celebrate the opening of the first W hotel in Shanghai. W Hotels teamed up with the cutting-edge fashion label to debut six distinct looks and several travel accessories inspired by the city's glamorous past and the electrifying design of W Shanghai – The Bund. For the exclusive W capsule collection, Eastern and Western styles and cultures collide incorporating colors and concepts found at W Shanghai – The Bund. 

"W has always been associated with high octane fashion since its inception. Be it our longstanding partnership with CFDA, we have always dedicated ourselves to aspiring artists and young fashion designers, creating captivating events around fashion," said Carol Zhou, Senior Director, Luxury Brand Management - Asia Pacific, Marriott International. "The unveil of the collection comes timely as we celebrate the recent opening of W Shanghai – The Bund. We are also proud to present the brand's very first show at Shanghai Fashion Week together with XU ZHI, fueling the brand's passion for fashion in Asia's fashion capital."

The 'XU ZHI for W Hotels' capsule collection includes 12 pieces, each inspired by the flapper attire of Old Shanghai and increasingly popular sleepwear sported by locals in the fashion capital of the East. Xuzhi Chen, the designer behind the XU ZHI brand, brings his own unique fusion of Western tastes and Chinese aesthetics into his work. Much like W Shanghai – The Bund, the capsule collection playfully reinterprets Shanghai's rich history in a display of Eastern and Western cultures colliding, featuring a color scheme of mint green, sky blue, beige and light yellow alongside vintage floral and stripe prints. The collection also includes a XU ZHI-designed eye mask, passport holder and beauty bag so guests can take a piece of Shanghai with them on-the-go.



"W has always been one of my favorite hotel brands; they bring so much passion to the design of their properties," said Xuzhi Chen, Designer, XU ZHI. "That passion is something I've admired for a long time, so I was excited to work with W Hotels on this capsule collection. Both W and I design with bold innovation and a contemporary attitude in mind, and creating this collection for W Shanghai – The Bund felt like a natural fit. I can't wait for W guests around the world to try out the beautiful pieces we've created to celebrate this city."

XU ZHI has seen retail success in both the European and Asian markets, making the brand an ideal match for the new property which will welcome travelers from around the globe. Xuzhi Chen is a graduate of the 2015 CFDA+ program, a virtual design talent lab, uniting members of the Council of Fashion Designers of America (CFDA) and educational initiatives to bridge the gap between education and the fashion industry. The new partnership between XU ZHI and W Hotels is the latest development in over 5 years of collaborations between W Hotels and the CFDA. Over the years, W Hotels and the CFDA have pursued their joint mission to support and nurture emerging and established talent alike, creating exposure and business opportunities for designers on a global level.

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