Marriott International set to debut nearly 40 luxury hotels across eight distinct luxury brands in 2018

BETHESDA, MD – Marriott International, Inc. announced the company is set to open nearly 40 luxury hotels in 2018 as the company continues to cater to a new affluent traveler, offering an unmatched variety of transformative travel experiences. Providing globetrotters with a truly global perspective and an unparalleled portfolio of eight distinct luxury brands, Marriott International Luxury Brands include world-renowned hospitality hallmarks The Ritz-Carlton, Ritz-Carlton Reserve, St. Regis, W Hotels, The Luxury Collection, EDITION and JW Marriott. With an unrivaled network of landmark hotels and resorts in 60 countries today, Marriott International is set to expand its luxury footprint yet further with 200 hotels in the development pipeline, representing 25 new countries, from Iceland and Nepal to Cuba and the Philippines.

“From former palaces in Venice and Vienna, to skyscrapers in Hong Kong and Dubai, to intimate, remote escapes in the Maldives and Mexico, the breadth of our portfolio is incomparable and allows us to surpass the expectations of our guests around the globe,” said Tina Edmundson, Global Brand Officer, Marriott International. “We see luxury as a launch pad for self-actualization, with bucket lists evolving from where you want to go to who you can be. With data showing a global shift in perception around luxury, we are uniquely positioned to provide personalized and truly differentiated experiences that resonate with this next-generation jetsetter.”



Personalized Fulfillment is the Future of Luxury
A global luxury study conducted in partnership with Skift, the largest travel industry intelligence platform, revealed that the number one priority for luxury travelers is centered around transformative travel and authentic experiences that provide a new perspective on the world. Edmundson continued: “Today’s global luxurian defies traditional stereotypes, moving far beyond the antiquated notion of ‘time’ being the ultimate luxury. Our guests are on a journey towards personal fulfillment, seeking meaningful and purposeful travel experiences that speak to their inner, idealized selves. Whether that be creating a signature dish at The Ritz-Carlton, Grand Cayman’s Culinary Studio, prioritizing wellness by tapping into on-demand fitness with JW Marriott’s Behind the Barre program, recharging in an over-water villa at The St. Regis Maldives or exploring one of the world’s most energetic cities through a W Insider.” With a new lens on luxury and focus on the fast-evolving expectations and aspirations of the global traveler, Marriott International elevates travel with highly contextualized, nuanced brand experiences that signal the future of luxury. “Access is the new authentic, and our brands are portals to diverse cultures and one-off travel moments,” said Edmundson.

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