From Brisbane to Sapporo, Booking.com reveals ten up and coming destinations for 2018

Booking.com, the global leader in connecting travelers with the widest choice of incredible places to stay, announces 10 of the top emerging destinations for 2018.

Research reveals[i] that nearly half of global travelers (47%) want to take more trips in 2018, including city getaways full of history and culture (41%) to foodie havens (41%) and beach breaks (50%). Nearly half of those (45%) want to be more adventurous in their choice of destination and 60% want to do as many activities as possible, so whether a night owl, sun worshipper, foodie or culture vulture there's something for everyone to enjoy for next year's getaway.

For U.S. travelers the following stand out as emerging destinations for 2018.

Sapporo, Japan  
Many travelers visit Japan for the bustling nightlife of Tokyo or temples of Kyoto, but in 2018 travelers will switch to explore the dynamic city of Sapporo. This city is a great base for exploring the mountains and hot springs of Hokkaido and offers great restaurants, being known best for its variety of seafood. Sapporo's top endorsements by Booking.com travelers include food, seafood and gourmet food, and with four in ten global travelers planning on taking a food and drink trip in 2018, Sapporo is certainly a destination to consider for its thriving food scene alone.

Nashville, USA  
Nashville may be famous for its legendary country music scene, but it's also great for family activities and outdoor pursuits. Music fans will want to browse the museums dedicated to Johnny Cash and Willie Nelson, and catch some live music in bars across the city's vibrant neighborhoods. Nature lovers will want to explore the city's many parks, easily accessible by foot or bike. In 2018, 17% of travelers are planning to take a music concert or festival trip, and 36% of travelers will be inspired to visit a destination having seeing it on TV. Nashville is on the rise following the success of the drama series named after it. The top endorsements for Nashville by Booking.com travelers are live music, country music, entertainment and nightlife.

Bucharest, Romania  
The elegant city of Bucharest is new to the alternative city break scene and a great option because of its museums, parks, trendy cafes and mix of art nouveau and modern architecture. In the summer make sure to rent a boat in Cismigiu Gardens and come winter, hunker down in one of the city's many cozy coffee shops. The top endorsements for Bucharest by Booking.com travelers are architecture, food, museums and the old town. Research revealed that 41% of travelers are planning to take a city break in 2018, so make sure to include Bucharest.

Zakopane, Poland  
The stunning mountain resort of Zakopane has always been popular for ski holidays but it's attracting more and more travellers for its summer hiking in Tatra National Park. The trend for wellness getaways isn't slowing down for 2018, with almost double the amount of people planning to take a health and wellbeing trip in 2018 compared to 2017.  The new health and wellness trend for 2018 is set to be more about travelling on two feet with 44% of travellers saying they want to go walking in 2018 and 33% hiking. The top endorsements for Zakopane by Booking.com travellers are hiking, nature, mountain walks and scenery.

Read more...