Korea expands incentive travel market

The number of incentive travel tourists who visited Korea on 2017, excluding those coming from China, reached a total of 183,307 - reflecting a 25% increase over the previous year.

According to Korea Tourism Organization (KTO) CEO Changsu Jung, Korea's incentive travelers from Southeast Asia is experiencing an upward trend particularly Vietnam (56,246 , 90.5%), Philippines (4,855, 128.7%), and Malaysia (16,681 , 27.3%). In addition, countries which showed weakness in growth over the past years rose considerably and are being considered as new incentive market in the future.

The increase in incentive tourism are directly driven by the economic growth of emerging markets in Southeast Asia and the active efforts of the Korea Tourism Organization in diversifying its market. KTO Meetings & Incentives Team Director Chulbeum Park said, “We have taken several steps to seek new markets and increase the tourist arrivals in Korea. Our major move was to expand the existing support system to attract more incentive groups to Korea last year.”

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