Fujita Kanko offers firefly season activities at Hotel Chinzanso Tokyo

TOKYO - Fujita Kanko, a leading Japanese hospitality company, announced that four of its properties are now offering special accommodation and dining plans for firefly season. Fireflies have had an honored place in Japanese culture for over a thousand years, cherished as a symbol of the beauty of summer.

Hotel Chinzanso Tokyo, the company’s iconic five-star flagship property known for its lush majestic botanical garden, becomes home to numerous fireflies from May to July - extremely rare in the center of Tokyo. In 1953, Fujita Kanko started hosting firefly-viewing in the Chinzanso garden as part of the company’s mission to offer people places to relax and enjoy themselves after many parts of Japan were destroyed during World War II.

“Our Chinzanso garden is blessed with a rich natural environment right in the middle of a big city, and we feel it’s our responsibility to share that with our community as well as our guests,” said Akira Segawa, president of Fujita Kanko. “Our annual firefly festivities are very popular with urban dwellers who ordinarily don’t have a chance to see fireflies.”

At Hotel Chinzanso Tokyo, the care of fireflies is a year-round business. After the fireflies lay eggs in the garden, the hotel keeps them in an incubator. In January, the larvae are returned to the creek where the eggs were laid. Every year, the hotel invites local children to participate in this larvae ritual with a class on the ecology of fireflies, and then invites them back to see dancing fireflies in the summer.

Sourced: TravelDailyNews