Impiana Group signs on VOILA, launching Impiana Privilege

KUALA LUMPUR - One of Asia’s growing and award-winning collections of four-star hotels, resorts and spas, Impiana Hotels & Resorts Management Sdn Bhd (IHRM) is a subsidiary of KAB Group. The Group manages and owns three city hotels and a resort in Malaysia; two resorts and private villas in Thailand; and the celebrated five-star Swasana Spas. The properties, located in premier locations, serve mid- to top-tier travelers seeking the highest standards of hospitality where ever they travel.

Impiana Privilege is powered by VOILA program is a loyalty program that has more than 20 years of experience delivering highly successful, premium loyalty programs to more than 1,300 four-and five-star hotels worldwide. Hotels partnering with VOILA motivates frequent guests to stay within its network rather than competitors.

Witnessed by Dato’ Seri Farouk Abdullah, Chairman of Impiana Hotels Resorts Management Sdn Bhd (IHRM), the launching of Impiana Privilege marked as another momentous and historical milestone for Impiana. This relationship verifies Impiana’s effort in raising its business and guests’ loyalty experience to another level, not only in Malaysia but internationally too.

“We are proud and excited to introduce Impiana Privilege as part of our reward program to all of our loyal guests. As the first Malaysian hotel group to collaborate with VOILA, we believed this would be an added attraction to make us the preferred hotel brand in the nation. Partnering with VOILA will also drive business from other VOILA members of more than 250 hotels around the globe”, said Francis Chung, Impiana Executive Director for Corporate Strategies and Hotel Operations.

“We are delighted to be working with VOILA Hotel Rewards, a program regarded highly in the industry for driving revenue and increasing repeat bookings for their partner hotels. Their turn-key white-labeled loyalty solutions are easy to implement and we anticipate an impressive reduction in distribution costs since our repeat guests are now booking through our direct channels rather than through OTAs”, he added.

Every $1 dollar spent will entitle members 10 point. These points have no expiry date and it can be used to redeem not only at all Impiana Hotel and Resorts, but also at 250 VOILA partnered hotels globally. Among the partnered hotels are the Lexington Collection of Hotels in United States of America, Starling Hotel Lausanne in Switzerland, Husa Casablanca in Morocco, Swiss-Belhotel Chain in Indonesia just to name a few. Better yet, these points allow members to redeem from a vast array of VOILA’s partners including airlines flight tickets, retail, banks and many more. Among their partners are American Airlines, Qatar Airways, iTunes, AMAZON.com and many more.

Sourced: TravelDailyNews