Air New Zealand appoints MWW as North American PR agency

LOS ANGELES - Air New Zealand  has appointed MWW, a top five global independent public relations firm, as its North American PR agency following a multiagency pitch.
The agency will work with Air New Zealand to drive brand awareness in the United States and Canada, with a focus on the airline's west coast hubs of Los Angeles, San Francisco and Vancouver. Key upcoming projects will include leveraging sponsorship of the second Hobbit film, managing the airline's International Media Program alongside tourism partners and continuing to build trade and travel media relations. The team will be led out of MWW's Los Angeles office, with support from MWW offices across the U.S.
Air New Zealand's Brand Manager Western Markets, John Wilhelm, says the airline's aggressive growth strategy in North America will benefit from the creativity, strong west coast presence and social media insights demonstrated by MWW in the pitch process. MWW's growing travel and tourism practice is comprised of industry experts with strong traditional and digital media relations.
MWW's executive vice president and general manager of the firm's Western region JP Schuerman says, "Air New Zealand is among the most innovative and respected airlines in the world and there is a tremendous opportunity to grow the company's presence in North America, particularly in key U.S. markets along the west coast as well as in Canada.  We look forward to working with Air Zealand as it enters this exciting new phase of growth and to also help in building awareness of New Zealand as a tourist destination with North American consumers."
Consistently rated among the world's best international airlines, Air New Zealand was named 'Airline of the Year' by Air Transport World in 2010 and 2012. Air New Zealand's success is grounded by a focus on true product innovation and a commitment to delivering a world-class flight experience to every customer.
A member of the Star Alliance, Air New Zealand has operated in the United States since 1965. The airline celebrated three decades flying between LA and London last year and five years of direct services between Vancouver and Auckland last November.

Sourced: TravelDailyNews