Thai recovery drive now on

27 Jun 2010 2116 | World Travel News

The Tourism Authority of Thailand (TAT) has launched a short-term Thailand Today: Ready for Travel recovery campaign in a valiant effort to match last year?s 14 million arrivals.

TAT governor Suraphon Svetasreni said the campaign would run through to September. Noting that Thailand still had six months to meet its targets, Suraphon said: ?We have in the bag 25 per cent year-on-year growth in the first quarter.?

The plan identified Asia and Oceania as ?quick-win? markets. The Middle East and Europe are expected to rebound by the fourth quarter.

Sansern Ngaorungsi, TAT?s deputy governor international marketing (Asia and South Pacific), said 33 recovery measures were in place to win the regional markets back in the next four months. Of these, 19 are hard-sell projects in key markets China, India, South Korea and Japan. These include a US$330,000 partnership with Japan?s H.I.S. Travel and a new commercial website, Thailand Welcome Back, that is expected to entice 100,000 Asians to visit Thailand. Longhaul measures include a mega fam trip for 500 to 600 agents and media in mid-July.

Sourced=TTGasia