CLIA announces Cruise Week dates as campaign goes global

Cruise Lines International Association (CLIA) Australasia has announced its 2014 Cruise Week will be held from September 1-8, with CLIA offices from around the globe collaborating on the major consumer event for the first time.

Announcing the dates, CLIA Australasia General Manager Brett Jardine said the 2014 Cruise Week would feature a new logo, reflecting the global partnership, and would have a worldwide theme, focusing on “new to cruise” passengers.

Mr Jardine said Australia and New Zealand will be the first to conduct Cruise Week, with CLIA offices in the United Kingdom, Europe and the USA to follow.

“We’re very excited by the new approach which reflects the close level of liaison and collaboration happening between CLIA regional offices since we joined together to form CLIA globally,” Mr Jardine said.

“There are a lot of creative ideas and marketing concepts we can share between us which we think will really benefit agents and help build on the success of this promotion.”

Mr Jardine said CLIA member agents would soon have access to a special agent toolkit full of ideas on how to make the most of the week. The new logo will also be launched shortly.

“As always we’ll have a big marketing and PR push around the week and our cruise line members will have some fabulous deals, so we urge agents to get in early to organise events and activities that will really help drive sales."

“Agents who want to maximise results need to start planning now to ensure that their local activity fits in with the national marketing push.”

Sourced: TravelDailyNews