05 Aug 2010
"We realize there are new outlets for communicating with Michigan visitors, potential travelers, and fans of Pure Michigan. We've made social media marketing a priority. This ranking is yet another result of our efforts," commented George Zimmermann, vice president of Travel Michigan, a business unit of the Michigan Economic Development Corporation. "Social media serves as another tool to communicate with those who are fans of Michigan travel and the Pure Michigan campaign, a great opportunity to have a conversation with these visitors and potential visitors."
Travel Michigan is partnering with Fluency Media for on-going strategy and implementation for the Pure Michigan social media program. Ann Arbor-based Fluency Media develops integrated marketing solutions, which include social media strategy and execution, email marketing, online publishing, search engine optimization, pay-per-click advertising, and web site sales flow optimization programs.
The official state travel and tourism web site, michigan.org, continues to be a source for Michigan travel information, featuring more than 12,000 attractions, events, hotels, resorts, restaurants, and other tourism-related businesses.