South Beach signs partners

SINGAPORE The 654-room South Beach, Singapore’s newest hotel, due to open during the third quarter of the year, has appointed key partners to handle branding, media buying and public relations.
Elementary Co has been recruited to manage the property’s branding, Havas Media to handle media buying and Mango PR Asia its public relations.
Elementary Co has been working with South Beach since last November, while Mango PR Asia begins its campaigns focusing on the Singapore market.
inside no 6With offices in London, Singapore and Hong Kong, Mango PR specialises in travel, tourism, food and drink, luxury and related industries.
Havas Media, which currently operates in over 100 countries, will manage media buying agency for the next two years.
South Beach named Jan Büttgen as general manager.

sourced:traveldailynews.asia