Contiki partners with PADI to promote diving holidays

Contiki Vacations, which specialises in 18-35 holidays, has teamed up with PADI to entice more young people to take a diving holiday.

The travel company and scuba diving organisation this week announced a year-long partnership that will see Contiki launch a new series of escorted tours focused in diving.

“Travelling is a top priority for many millennials, as they want the ability to explore the world on their own terms while sharing it with friends and family every step of the way,” said Kristin Valette, vice president marketing & communications for PADI Americas.

“Through our partnership with Contiki, young travellers will have the time of their lives and experience the world from a new perspective — with group trips exploring the two-thirds of the world that’s covered by water—through scuba diving.”

Contiki will partner with local PADI dive centres at locations around the globe. These include the “learn to dive” package, which combines classroom and pool training with dives in the Great Barrier Reef. In addition, all PADI divers will be offered exclusive Contiki monthly travel promotions through a new micro-site, contiki.com/padi.

“No two travellers are alike – each person wants a variety of unique experiences available when they travel abroad,” said Melissa da Silva, president of Contiki Vacations. “By partnering with PADI, millennial travellers exploring the world with Contiki will have even more opportunities to dive deeper in every destination, and create their own unique travel story – by land and by sea.”

sourced:ttrweekly.com