Holland to eyes SEA promotions

KUALA LUMPUR  Aviareps has been appointed Southeast Asia’s representative for the Holland Tourism Board.
The company has a network of 55 offices in 43 countries worldwide.
The appointment was made as the Netherlands Board of Tourism and Conventions seeks to strengthen its brand engagement and awareness among Southeast Asian travellers, travel agents and travel industry leaders.
The main focus of Holland’s promotional activities in the region will be centred on Indonesia, followed by Malaysia. As part of the representation, Aviareps in Indonesia and Malaysia will launch a Destination Holland Campaign scheduled for the second half of July.
inside no 7NBTC’s Holland marketing manager business development & operations, Andrew van der Feltz said: “We are thrilled to introduce Holland to Southeast Asia as a destination that combines genuine warmth and a welcoming environment for visitors who appreciate culinary and cultural experiences along with shopping and family attractions.”
“The appointment of a representative in Indonesia and Southeast Asia is reflective of the growing importance and our commitment to this market, and we are confident in AVIAREPS as the best choice for us to achieve our goals.”

sourced:ttrweekly.com