Best Western relaunches website

PHOENIX Best Western Hotels & Resorts announced the launch, Wednesday of an all-new website BestWestern.com.

The company’s latest endeavour streamlines customer interaction across all digital channels.

The reimagined site incorporates highly visual, interactive elements and responsively adapts to the screen size of the device a customer is using – whether that be a smartphone, tablet, laptop or desktop PC.

“We knew that we needed to demonstrate agility with our digital presence in order to continue connecting with Today’s Travellers,” said Best Western Hotels & Resorts’ president and CEO, David Kong.  “Our team made the decision to start fresh, building a flexible new digital platform that would really resonate with our customers.  We believe the new site will earn just as many if not more accolades as the last and that it will further position Best Western as an innovator as we progress through our 70th birthday year.”

The new BestWestern.com significantly reduces the number of steps and clicks needed to complete a booking and implements smart filters to help travellers find the perfect hotel.

Integration of technology, such as Google’s Places API for mapping and nearby attractions, adds value for visitors. Additionally, modifying travel plans or cancelling online is now easier.

The launch of Best Western’s new brand website is part of an overall strategic investment into technology, one that is laying a solid yet flexible foundation for future enhancements.

Additional recent deliveries include more than 2,000 new individual property websites – one for every hotel in North America.

A new mobile website and new apps have also been introduced; increasing revenue delivery three fold from mobile devices.

sourced:ttrweekly.com