Zenith wins STB media account

SINGAPORE Singapore Tourism Board has appointed Zenith as its new global media agency.

The appointment was based on an open Request for Proposal (RFP) for a global media planning and buying agency last October.

Incumbent media agency MEC’s contract will end this March.

The two-year contract will commence on 1 April and may be renewed on an annual basis for an additional period of up to two years, subject to performance.

“We look forward to working closely with Zenith as an agile and bold agency partner to help us create new possibilities and thrive in today’s dynamic media environment,” said Singapore Tourism Board’s assistant chief executive, Lynette Pang.

MEC had handled the account for the past eight years.

Independent consultant The Observatory International assisted STB to evaluate submissions and pitches.