Wyndham hits a million members

SHANGHAI Wyndham Hotel Group’s loyalty programme announced, Tuesday, that it has surpassed 50 million members worldwide.

Wyndham Rewards’ milestone member enrolled, last week, at the newly opened Wyndham Grand Xiame.

Wyndham is currently the largest US-based hotel company in China with more than 1,300 hotels and expects to hit more than 2,000 hotels in country by the end of 2019.

Wyndham Hotel Group executives celebrate Wyndham Rewards surpassing 50 million members. Wyndham Rewards is the world’s simplest, most generous hotel loyalty programme.

Globally, the company offers more than 8,000 hotels across 77 countries under 18 brands.

“China remains a high-growth market for Wyndham,” said Wyndham Hotel Group  president and managing director in China, Leo Liu. “In a little over a decade, we’ve established ourselves as a key player in the country—opening on average more than five hotels weekly and enrolling nearly 1,000 new Wyndham Rewards members daily.

Originally launched in 2004, Wyndham Rewards was restructured in the summer of 2015. It was the first programme to offer members a guaranteed 1,000 points with every qualified stay and a free night at any of more than 8,000 hotels for a flat rate of just 15,000 points per night.

Most recently, the programme unveiled a multi-year integration across Wyndham Worldwide and its vacation rental and vacation ownership portfolios.

Now members may redeem points at more than 17,000 vacation condos and homes worldwide and by late 2018, will have the ability to earn and redeem points at the majority of Wyndham Worldwide’s more than 120,000-property portfolio.

Read more...