SITA helps Singapore Airlines deliver free digital content through mobile app

SINGAPORE – Passengers using the Singapore Airlines mobile app can now get free digital magazines on their device. Powered by SITA DigitalMediausing Adaptive technology, the new feature is available on the Singapore Airlines app on both iOS and Android devices. Access to the free reading material is available to passengers before, during, and after the flight.

With this technology, provided by SITA and its partner Adaptive, Singapore Airlines' customers can enjoy a wide selection of up to date magazines via its app. SITA DigitalMedia not only helps provide a better passenger experience but it also supports the Airline's efforts to go green and reduce paper production and handling.

Sumesh Patel, SITA President, Asia Pacific, said: "Singapore Airlines is renowned for its great service and constant desire to enhance the travel experience of its customers. SITA is delighted to be able to offer a service that helps further those ambitions and SITA DigitalMedia is just one of the ways we are assisting Singapore Airlines in delivering this experience by providing entertainment easily and efficiently through its airline app."

Every day, the airline industry loads up to 100,000 kilograms of newspapers and magazines, with no certainty that it will be read. It is costly to supply and dispose of it. At the same time, 65% of passengers have said they would access entertainment services on their own device while 46% would watch a movie on-board using mobile devices. It is this combination of needs that is driving the industry to provide media and entertainment via digital devices.

SITA DigitalMedia is a self-service entertainment platform which can deliver any kind of content directly to a passenger's smart device, enhancing the user experience. SITA partners with Adaptive to provide this technology and ensure the latest content choices are available for airlines and airports to offer their customers, from international and foreign language newspapers and magazines to blockbuster movies.

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