Thailand’s Smart MICE a success story

BANGKOK - Thailand Convention and Exhibitions Bureau, or TCEB, announced a strategy to position Thailand as a top MICE destination in Asia, during the World Travel and Tourism Council Global Summit today, and a trade powerhouse for many industrial groups. Thailand's strategic location makes it an ideal business gateway to innovative solutions, related business organizations, government agencies, global network collaborations for extra business benefits.

The country's Meetings, Incentives, Conventions and Exhibitions (MICE) business has been identified as an economic driver and part of a prominent services industry cluster. As such it will play a vital role in the government's strategy to steer the national economy to a Thailand Version 4.0 era.

"When the government announced its policy to embrace Thailand 4.0, the MICE industry has responded positively driven by innovation and technology," said TCEB Vice President Supawan Teerarat. "TCEB has prepared an integrated plan for MICE that will stimulate the economy in line with the national strategy spanning 20 years, 2016 to 2036, with the doable objective of creating economic wealth and spreading prosperity so all sectors can grow steadily."

Thailand's business events belongs to a cluster of high-value creative culture services identified as one of five sectors prioritised in the ambitious Thailand 4.0 plan.

The other four industries identified in the drive to gear up the economy are: Food Agriculture & Bio-Tech; Health Wellness & Bio Medicine; Smart Devices, Robotics Mechatronic; Digital IOT and Convergence.

Illustrating the economic power of Thailand's growing business events, an economic impact study in 2015, revealed the MICE industry generated expenditure in the country's economic system of 222.7 billion baht (USD6,300 million).

TCEB plays a major role in pushing high value events to Thailand through its campaigns and a raft of incentives for both event organisers and international delegates.

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