Nat Geo expands travel media

WASHINGTON Coming off a record 2016 and posting double-digit growth first quarter 2017, National Geographic Travel announces additional global expansion plans for Europe and Asia.

It intends to expand travel-related media offerings to include the launch of a weekly two-hour travel programming block, the appointment of new executives, a special luxury edition of National Geographic Traveller magazine and the development of the new National Geographic Travel Lab.

“National Geographic is leveraging the power of our brand to reinvigorate and reinvent our ancillary businesses … our travel business is a key piece of that,” said National Geographic Partners CEO Declan Moore.

In travel media, National Geographic is strengthening its travel franchise with the launch of National Geographic Traveller magazine’s first-ever luxury edition, which will be distributed next month to a targeted circulation of 350,000 National Geographic subscribers.

The special edition will feature content relevant to the affluent traveller, including luxury hotels, fine dining, and bespoke travel experiences.

Additionally, a newly formed NG Travel Lab will serve as a one-stop shop for custom content creation, distribution and marketing.

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