Making Tracks to promote Oz: Tourism Australia

Tourism Australia has teamed up with Youtube and Google to promote Australian tourism, through music.According to an online statement, Tourism Australia said it has selected four US, UK and Taiwan musicians to team up with four Aussie artists to travel down under, make music and upload them onto Youtube. 

The project ‘Making Tracks’ will recruit musicians taking part in the Youtube Symphony Orchestra 2011, and is expected to attract “an international online audience of millions”. Tourism Australia Managing Director Andrew McEvoy hopes the new marketing campaign, using music and arts, will reach a new market.

“In an increasingly competitive tourism industry, we’re always looking for new and innovative ways to get our message out that there’s nothing like Australia,” Mr McEvoy said. “Making Tracks is Australia’s own magical musical mystery tour and will open up some of Australia’s most iconic destinations and experiences to a huge, global online audience.

“What better way to showcase Australia’s music, arts and culture than through these unique and highly personalised musical road trips through our great country.”The musicians will be divided to touch on every Australian State and Territory and will partake in a variety of experiences including; surfing in Bondi beach, scenic flight over Uluru, walks along the ocean in Kangaroo Island, flight over the Twelve Apostles, wilderness journey through Tasmania, hot ballooning over Canberra and a visit to Sunshine Coast.