Club Med: new record for the winter 2017 season and growth for the summer season

NICE, France - Club Med's Opio Resort near Nice in France reopened recently. Henri Giscard d'Estaing, President of Club Med, shared the company's recent results and the new development strategy at the opening ceremony.

As one of the core portfolio companies of Fosun Tourism Group, Club Med reported operating profit of 44.1 million euros in 2016, up by 36% on a year-on-year basis. What's more exciting, there was a sharp increase in the number of customers compared to the previous years, reaching the highest level of performance over the past decade. Meanwhile, bookings for summer 2017 are up by 5.3% compared to the same period in 2016: all geographic regions have reported higher business volumes and an increase in the number of customers. Furthermore, two-digit growth is reported for winter 2018 bookings in the three geographic regions.

Such massive success is the result of Fosun's successful investment in Club Med along with a stable and solid management team and a strategy initiated by Henri more than ten years ago. This strategy is built on three pillars: premium, digital and global development. Henri captured global holiday market trends and started upgrading the existing resorts to meet more and more customers' needs for premium holiday experiences. Club Med's offer perfectly addresses new customer expectations and is tailored to the major trends of the premium holiday market.

Meanwhile, Club Med is driving innovation in the digital technology realm and mobile devices continue to play an increasingly large role in the search and planning for holiday destinations, and gradually so in the act of buying. Today, the customer pathway of 56% of Club Med customers is made on the mobile screen of their tablets and smartphones. As a tourism pioneer in virtual reality, Club Med has deployed this experience in all of its sale spaces and has already developed virtual reality films for more than 25 of its resorts.

In addition, Club Med is also accelerating its global expansion. Henri said, "In the past ten years, we opened very few resorts. But from 2015-2017, we will open eight new resorts around the world, including Grand Massif Samoens-Morillon in the French Alps and Tomamu in Japan. We will also expand the Chinese market at a faster pace as Chinese consumers have changed greatly in their demands for tourism and family holidays will increasingly become a major trend. This October and November, our two resorts in Anji and Changli will have a trial operation under Joy View, a new holiday brand tailored to meet the unique needs of Chinese market. Such resorts, closer to big cities, will still adopt some of the traditional elements of Club Med and focus on short trips. Club Med plans to open 20 resorts in China by 2020."

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