Chinese coastal resort Sanya promotes its charms during roadshow to Frankfurt

FRANKFURT - The 2017 Sanya Celebration, an international tourism promotional event themed "A Romantic Invitation to Beautiful Sanya", organised by Sanya Municipal People's Government, a coastal city in China's Hainan province, came to a successful conclusion in Frankfurt, Germany on August 23, 2017. The Celebration's mission is to deepen ties between Sanya and Germany concerning culture, healthcare and tourism, and build a collaborative partnership whereby the two sides serve as each other's tourism destination partners. The government officials and travel industry executives accompanying the roadshow gave a general introduction to Sanya, highlighting the seaside resort's advantages as a travel destination and presented its strong portfolio of tourism products, in a move to heighten awareness and increase the number of German travellers choosing Sanya as a destination for their holidays or as a locale to conduct a business meeting or conference. Nearly two hundred guests attended the event, including Tang Liwen, consul at the Chinese Consulate-General in Frankfurt; Mr. Norber Noisser, the Hessian Minister of Economic Affairs; Markus Fehr, vice-president of German-Sino Healthcare Group; representatives from major travel agencies and tourism organizations; several Chinese, German and international media outlets; as well as a panoply of Frankfurt's celebrities.

Germany is one of the main sources of visitors to Sanya, according to available information. Many travellers from Germany came to Sanya via Frankfurt, one of the most important international aviation hubs in Europe. The Sanya government chose Frankfurt as one of the stops to host the Celebration in order to enhance the awareness of Sanya as a travel and vacation destination for German tourists and attract more travellers from the country.

Sanya's vice mayor Bao Jian said at the event, "Early in 2007, Sanya established friendly exchange ties on an international level with Frankfurt, whereby the two cities have conducted exchanges and collaborations across several sectors, including culture, medical services and tourism. In addition, with the support of Mr. Fehr, Germany's Medical Park Group has formed a partnership with China's Shijiazhuang Pharmaceutical Group on the development and construction of a German-Sino healthcare industry park in Haitang Bay, a beautiful national coast in Sanya. The project, upon completion, is expected to offer a comprehensive range of wellness services to travellers from Germany. Sanya and Frankfurt, both of which have extraordinary tourism resources and are world-famous travel destinations, look to constantly deepen their exchanges and collaborations in the field of tourism, allowing travellers from both countries to have a better understanding of each other."

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