The First Sichuan International Tourism Industry New Media Marketing Conference held in Panzhihua

CHENGDU, CHINA - On January 18th, the First Sichuan International Tourism Industry New Media Marketing Conference was held in Panzhihua, Sichuan province, with the theme of "Connect China To the World." With co-hosts XinHua net, nearly 300 experts were gathered to discuss the new trends of integrated development of tourism and new media and the innovation and transformation ways of tourism marketing.

In the conference, a Tourism Industry New Media Marketing Alliance was formally cofounded. It aimed to activate development power, integrate new media marketing resources, and establish communication system and O2O marketing platform linking Sichuan tourism and new media.

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