AccorHotels ties up with Ctrip to better serve Chinese travellers

Ctrip.com International has entered into a MoU with AccorHotels to embark on a deeper cooperation between both companies to “greatly enhance the growing Chinese travellers’ journey globally”.

The partnership will focus on four pillars, including highlighting AccorHotels accredited hotels more prominently, building a flagship store for AccorHotels, joint development of loyalty programmes and cooperation on IT.

The partnership will allow Ctrip’s over 300 million registered users to access and enjoy personalised experiences from AccorHotels’ entire portfolio of 4,300 hotels and 10,000 private homes in 100 countries.

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