Bintan Resorts turns attention to domestic market for growth

Bintan Resorts, which has traditionally relied on Singapore and its hub status for arrivals, is now playing up its beach destinations and ability to host large family and corporate groups to attract more travellers from Indonesia’s domestic market.

This was revealed at a sales mission that Bintan Resorts organised last Friday, which marked the start of the company’s major marketing activities this year across six cities in Indonesia (Jakarta, Surabaya, Bandung, Yogyakarta, Batam and Medan). A new destination video showcasing the best of Bintan Island was also unveiled.

Donny Tan, manager marketing, Bintan Resorts International, said: “We realised that Indonesians enjoy beach resorts now. Ten years ago, we did not see Indonesians travelling to places like Raja Ampat or Belitung. Now, they go to these places. We have a big market here at home, so why not tap into it?”

Tan believes that with latest developments such as the Crystal Lagoon – the biggest recreational seawater body in South-east Asia – Bintan has much to offer to the domestic market.

Other new attractions that opened in 1Q2018 include Rumah Imaji, a trick-eye museum with more than 50 optical illusions of the Riau Islands’ culture and heritage; and Food Gram, a F&B outlet in Plaza Lagoi shopping centre.

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