Tourism Ministry launches promotional campaign

The Ministry of Tourism launched a new advertising campaign to promote tourism in Lebanon, in order to target new segments and attract new tourists to the country. The commercials will be aired on local and international satellite channels including CNN, BBC and Arab and Lebanese satellite stations.

The ministry intended to finance tourism promotion campaigns from a new airport tax of LBP5,000, but the tax could not be approved due to the failure of successive Lebanese governments to pass a national budget.

The number of incoming tourists to Lebanon totaled 2,167,989 in 2010, up 17.2% from the previous year. Arab tourists accounted for 34.6% of total visitors and were followed by visitors from Europe with 23%, Asia with 21.2%, the Americas with 12.5%, Africa with 6%, and Oceania with 2.8%.

Lebanon posted the 22nd highest growth rate in tourist arrivals in the world during 2010 and the 12th highest when excluding countries with arrivals of less than two million tourists last year.

Source = iloubnan.info