ITB China 2018 unveils Conference line-up, launches Business Travel Day

ITB China has unveiled its conference programme for this year, which will spotlight topics such as customised travel and travel tech, and will launch its inaugural Business Travel Day.

The ITB China Conference will kick off on May 16 with opening keynotes by James Jianzhang Liang, co-founder and executive chairman of the board at Ctrip, who in addition to other speakers like Eduardo Santander, executive director of European Travel Commission, and Yiyi Jiang, head of international tourism research, China Tourism Academy, will make up the morning session.

The afternoon sessions on May 16 will cover the topics of destinations and customised travel. For the destination segment, Phocuswright founder Philip Wolf will moderate panel discussion on the ECTY, looking at how to make Europe more attractive to Chinese tourists; Joseph Wang, chief commercial officer, TravelDaily China, will moderate a panel discussion on Connecting Destinations with Chinese Millennials; Iris Cai, co-founder, UniqueWay, will speak on The Implementation of AI and Big Data in Customised Travel, while executives from Abercrombie Kent as well as Lushu will present keynote speeches on how to design customised travel products.

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