New packages by MATTA in the works for diverse European market

16 May 2018 2146 | World Travel News

The Malaysian Association of Tour and Travel Agents (MATTA) is working with its members to create at least 50 inbound packages for its affiliate member, the European Travel Agents and Tour Operators Associations (ECTAA), to sell in Europe.

MATTA’s president KL Tan said these packages, which will be ready by August, will cover a range of activities and attractions to meet the diverse interests of holidaymakers from 27 European countries.

Culture and heritage, adventure, along with other travel interests considered in the development of packages

Tan said: “There are more than 700 million travelling consumers and we are barely scratching the surface. Last year, Malaysia attracted only 1.1 million tourists from Europe. Our main challenges are the lack of direct air connectivity and lack of awareness about what Malaysia has to offer.

“To address the latter and to expand the market, our packages will include culinary, eco and nature attractions, adventure tourism, shopping, theme parks, culture and heritage.”