Value Alliance now allows one-stop interline bookings on website

Value Alliance is further making good on its promise of bringing interlining benefits to member airlines and consumers by relaunching its website to include a cross-airline booking system covering 160 destinations.

The new website allows users to book connecting flights and ancillary products offered by Value Alliance members, with the aim to further expand members’ customer reach and boost sales through cross-selling.

According to Value Alliance, participating airlines can now reach further into markets previously untapped and be able to better compete in destinations they serve.

“While passengers can search and book flights on our individual website, including pre-purchase of ancillary services like baggage and meals, the new Value Alliance website is a great one-stop shop that enables a full view of more destinations. It’s a great way for our customers to see the best flights available among our members’ vast network, said Michael Szucs, chairman of Value Alliance and chief executive advisor of Cebu Pacific.

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