Ctrip teams up with Hyatt to launch first flagship store

Major Chinese OTA Ctrip Group is linking arms with Hyatt to open its first flagship store on its website and mobile application, which will allow over 300 million Ctrip members to access Hyatt hotels in the Greater China region and Hyatt properties worldwide in the near future.

Ctrip members who log on to the flagship store will be able to join World of Hyatt, Hyatt’s global loyalty programme, and have access to special rates to more than 700 hotels and resorts worldwide.

The collaboration marks a step in Ctrip’s efforts to become “a one-stop travel shop” to provide seamless travel experiences across its various platforms, while Hyatt hotels are set to benefit from increased exposure on Ctrip platforms to grow revenue and business from Chinese travellers.

“The collaboration presents a win-win setting for both companies and represents a milestone in the travel industry distribution archetype,” said Ray Chen, Ctrip’s Hotel business unit CEO.

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