TUI India goes digital to vie for bigger share of online market

After over two decades of being a tour operating business, TUI India has now transformed into a digital provider, a move expected to help the TUI Group gain market share in the country’s burgeoning online travel sector, and part of efforts to grow “future markets” of India, China and Brazil.

The new focus is in recognition of India’s rapidly expanding internet usage and significant growth of online travel bookings. In 2017 alone, revenue in the online travel booking segment in India climbed by more than 30 per cent year-on-year to US$22.5 billion, according to TUI, which also identifies India as a key growth market considering its growing affluence and sizeable population.

To support this new focus in India, Krishan Singh, online travel veteran and former senior vice president of Yatra.com, has been named CEO of TUI India.

Krishan commented: “By focusing on the online business, we will participate in the strong growth in the Indian market and contribute towards delivering the ambitious goals set out in TUI 2022.”

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