Lufthansa Group steps up push into SE Asia

Having reported its “best financial result in history” for 2017, Lufthansa Group now has sights on growing its presence in Thailand, Vietnam and the Mekong region through introducing new products, routes and digitalisation initiatives.

At its recent AGM, Lufthansa said group revenue rose by 12.4 per cent to 35.6 billion euros (US$41.6 billion) in 2017 and shareholders profit saw 60 per cent higher dividend.

After the brand relaunch in February this year, Lufthansa Group’s modernisation journey continues with three core strategic pillars – the Network Airlines, the Eurowings Group and Aviation Services – continuing to invest in digitalisation with a focus on cost savings and efficiencies.

Recognising the importance of personalisation and digitalisation, the carrier will partner Siam Commercial Bank to launch a project in the next few weeks, said Stefan Molnar, general manager Thailand, Philippines, Vietnam and the Mekong Region. No further details on the project were provided at press time.

Austrian Airlines has also successfully upgraded all its 11 longhaul aircraft early this year with Premium Economy seats. This new seat class is already available on the Bangkok-Vienna route, offering travellers with improved seats, two pieces of check-in luggage and meal inclusions. Bangkok is the only South-east Asian destination that Austrian Airlines serves.

Lufthansa also launched its Dream Collection on Business Class from and to Bangkok. In addition to a new pillowcase and a large, warm blanket, the Dream Collection delivers a mattress topper and a new sleeping shirt from Van Laack.

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