Water park competition heats up as Blue Tree Phuket prepares to make a splash

The water park battle in Phuket is about to get more intense as a number of new players are entering the marketplace, among them Blue Tree Phuket, which is set to open its doors come early 2019 as an upscale family entertainment and lifestyle complex, and touting the island’s first crystal lagoon.

The sprawling 22.5ha development, located in the upscale Cherngtalay district, is the result of a joint venture comprising unnamed Thai and international partners, who see opportunity in the family-oriented attractions sector by pumping investment upwards of US$40 million into the project.

“Pattaya has two water parks, Hua Hin has three water parks, but Phuket has just small water parks. There’s been a clear demand for inland entertainment alternatives for some time now,” said Michael Ayling, general manager of Blue Tree Phuket. He was speaking to TTG Asia about the upcoming project in an exclusive interview ahead of its pre-launch in August.

“Blue Tree will offer an immersive lifestyle experience that combines the fun of water sports, family activities, retail and relaxation in one strategically located destination that will cater precisely to this demand,” he added.

Facilities within the 11ha first phase, which opens to the public in 1Q2019, includes a Water and Entertainment park, a four-storey vertical Beach Club, Fitness Zone, Kid’s Club, restaurants and food outlets, and multiple retail spaces.

The complex’s centrepiece – the 17,000m² man-made Blue Tree Lagoon – is flanked by artificial beaches and offers an experiential aquatic playground for families, with spaces ranging from a splash zone for young kids to adrenaline-driven activities such as Slip N Fly water slides and cliff jumping.

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