Silversea gets royal treatment from new majority owner

A slew of product and fleet enhancements has been announced for Silversea Cruises following its acquisition by Royal Caribbean Cruises Ltd (RCL).

The two companies have just closed on the deal, which gives RCL 66.7 per cent stake in Silversea. Manfredi Lefebvre d’Ovidio will remain executive chairman of Silversea and retain a 33.3 per cent stake.

With the purchase now complete, the two companies unveiled Project Invictus, a multi-year initiative to enhance Silversea’s offerings. Project Invictus enhancements range from product upgrades to magnified ship revitalisation programmes.

The first Invictus enhancements will begin rolling out on the Silver Muse this upcoming August 19, where an upgraded champagne and caviar offering will be initiated.

Immediately thereafter, these and other enhancements will be implemented fleet-wide.

Silversea’s growing fleet will be given an upgrade. The partners said in a statement that the planned renovation of Silver Whisper in December 2018 will be “much more comprehensive than initially anticipated” and include a partial refit of all guest cabins.

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