World Rewards Solutions gets in tripartite pact to woo premium travellers

21 Aug 2018  2051 | World Travel News

A tripartite agreement to expand reach into Asia’s upscale lifestyle segment has been inked between World Rewards Solutions, Airport Made Easy and Datatrade Group, Hong Kong.

The recent MoU creates two new strategic global partnerships for World Rewards Solution as it aims to expand in Asia, with Hong Kong-based Datatrade serving as the exclusive reseller of loyalty programme solutions while Airport Made Easy will contribute to expanding the customer base in Asia and drive business growth as an exclusive partner.

Jakkapan Rattanapet, founder and managing director of World Reward Solutions, revealed that his lifestyle service company, a provider of a complete-cycle rewards programme, was launched to seize the promise of an industry currently valued at US$4 billion globally with an average annual industry growth rate of four per cent.

World Reward Solutions’ service hence has a focus on customer relations management, which entails building a strong relationship with organisations and premium clients, often including foreign business travellers coming to Thailand from China and other countries around Asia.

Today, organisational sales make up about 80 per cent with a strong increase in the segment of foreign business travellers coming to Thailand from countries including China and South Korea in the region, the statement from World Reward Solutions read.

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