PATA adventure travel conference heads to India’s yoga capital

The PATA Adventure Travel and Responsible Tourism Conference and Mart 2019 (ATRTCM 2019) will be held in Rishikesh, Uttarakhand, India from February 13-15.

The three-day event, hosted by the Uttarakhand Tourism Development Board, comprises a one-day travel trade mart and one-day conference that brings together public and private sector tourism professionals involved in adventure travel and responsible tourism.

“The PATA ATRTCM has enjoyed outstanding success in recent years in Thimphu, Bhutan; Chiang Rai, Thailand; Luoyang, China, and Al Ain, Abu Dhabi, UAE and we (now have) the opportunity for the first time to focus upon the opportunities for adventure travel and responsible tourism in Rishikesh, Uttarakhand, India,” said PATA CEO Mario Hardy.

Guarded by the hills of northern Uttarakhand, the city of Rishikesh has been dubbed `Yoga Capital of the World’. It shot to fame in the 1960s when The Beatles came to stay with their guru, the Maharishi Mahesh Yogi.

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