Japan dangles huge incentives to lure tourists back to quake-hit Hokkaido

Travel companies across Hokkaido are welcoming an initiative from the national government that will provide subsidies of up to 20,000 yen (US$176) per night for tourists who stay in the prefecture, which was rattled by a major earthquake on September 6.

The scheme was introduced on October 1 for domestic travellers to Hokkaido, with OTAs providing the discounts through coupons provided by the national government to cover up to 70 per cent of their travel costs for up to three nights. A similar scheme is being rolled out for foreign visitors, but up to a maximum of five nights.

The Japanese government is setting aside 15.3 billion yen to fund the programme, as well as increasing the number of staff at a call centre managed by the Japan National Tourism Organization to provide information to foreign travellers.

“We had a number of foreign travellers cancel their holidays with us immediately after the earthquake, but not so many Japanese tourists as they are perhaps more used to situations like this,” said Misa Kawata, head of international inbound travel operations for Sapporo-based Hokkaido Treasure Island Travel Inc.

“Facilities and services are all back to normal now, but we still appreciate this assistance because it will be an important promotion to encourage more people to come to Hokkaido,” she told TTG Asia.

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