New HKTB campaign casts spotlight on the great outdoors

In its 10^th annual Great Outdoors campaign, Hong Kong Tourism Board (HKTB) will highlight 13 of the city’s landscapes, including through collaborative content with recognised photographers and trail experts.

In addition to partnering photographers, the campaign also includes a detailed guidebook, Your Guide to Hiking & Cycling in Hong Kong.

This edition of the campaign will encourage visitors to see Hong Kong using through the lens of ‘One Place, Two Perspectives’, presented by a team that includes French photographer Matthieu Paley, who has lived in the city for nine years. For the campaign, he has captured Hong Kong’s UNESCO Global Geopark’s majestic volcanic rock columns on land before diving into the park’s aqua waters.

Hongkonger Tugo Cheng, with a background in architecture, took his camera to historical Sam A Village to explore the indigenous culture, and then onwards to plants and wildlife that thrive in Plover Cove Country Park.

Contrasting city views with mountains; traditional villages with natural flora and fauna, and landscapes with seascapes, the stories aim to present Hong Kong as a “visual dichotomy”, HKTB said in a statement.

These tales of contrasts celebrate a lesser-known fact that about three-quarters of Hong Kong’s landmass is actually countryside, and that the vast network of hiking and cycling trails is easily accessible from any corner of the city.

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