Laos Tourism Marketing Board unveils targets

The recently established Laos Tourism Marketing Board (LTMB) is taking shape and moving ahead with developing and implementing the tourism marketing strategy for Laos.

LTMB aims to forge a partnership between the public and private sectors to globally market Laos tourism, and develop and implement a long-term tourism development strategy.

Laos will promote mainly in priority markets such as Europe (France, UK, Germany) and Asia Pacific (Japan, Korea, Australia) in order to increase tourist spending and length of stay.

Various public relations activities, as well as internet and social media campaigns will be used to target nature and adventure lovers and active tourists from priority markets.

Source = 4hoteliers