China Outbound Tourism
11 Apr 2011 2036 | World Travel News
Driven by a booming economy and increasing disposable incomes, mainland Chinese are looking more and more to travel abroad. In what markets do they make their mark, and how does one have to cater to them differently from other travelers? Even someone living outside Asia has likely realized that China is an economic force that will reshape the international status quo.
China is a manufacturing nation and an exporter on an impressive scale, backed by a population of 1.4 billion. The economic boom of the past decades has increased disposable incomes in China, and as in other countries with improved economies, people are looking for new ways to spend their wealth. After the basic material goods of housing and transportation, travel has become an increasingly important component of an individual’s self-realization and expression.
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Source = hospitalitynet.org