The Pacific Asia Travel Association (PATA) supports crisis recovery collaboration

The Pacific Asia Travel Association (PATA) has offered its resources and support to a new tourism recovery initiative collectively launched by China, Japan and Korea (ROK).

The three countries agreed on 29 May to jointly develop a crisis management manual to combat future crises. They also agreed to work with the private sectors in all three countries to help Japan’s tourism industry recover from the March 11 tsunami.“Golden tour routes” linking the three nations will also be developed as a result of the meeting.

PATA’s Interim CEO Mr Bill Calderwood pledged the support of PATA’s own newly initiated Rapid Recovery Task Force. PATA will also make available assorted crisis management and communications guidelines developed by PATA for the travel industry over the last eight years.

Calderwood said that PATA was ready to help the three countries with the speedy dissemination of accurate information, rapid implementation of standard operating procedures, and effective communication and promotional strategies. “PATA’s aim is to give practical assistance to member destinations impacted by crisis. Speedy recovery of the travel sector is the goal,” he said.

Source = breakingtravelnews