Singapore deal to increase overseas visitors

Tourism Australia has signed a new agreement with Singapore Airlines to strengthen the second phase of its AUD44million marketing deal with Qantas to attract more international visitors.

According to the Sydney Morning Herald, the agreement with Singapore Airlines, which will take effect on 01 July, will include a range of marketing activities and promotions to entice more overseas travellers to Australia.The countries targeted in the new deal include China, France, Germany, India, Indonesia, Japan, Britain, Vietnam and Singapore.

Singapore is a key partner in bringing international visitors to Australia and will help the industry achieve its long-term aim of doubling overnight tourism expenditure from AUD70billion to AUD140 Billion by 2020, Tourism Australia's managing director Andrew McEvoy said.

A Qantas spokesperson said Tourism Australia and the carrier have a three year partnership to push Australia to the International market, which involves covering activities such as international co-operative marketing campaigns, trade events, business events and public relation activities.Tourism Australia in an initiative to further push international markets, is also planning a 10-year marketing campaign in China which will involve smaller untapped Chinese cities.

Source = etravelblackboardasia