Tapping Into Herbal Industry For Tourism

The tourism industry should tap into the herbal industry as an attraction for tourists to learn and explore, says the Herbal Asia Secretariat.In a statement Wednesday, it said Malaysia is one of the fastest emerging destinations for medical tourism in Asia, mainly catering for Asian health travelers.

"Among the commonly sought alternative treatments in Malaysia are herbal remedies, which are regularised by the government to ensure their safety, detox treatments, oxygen therapy, acupuncture and homeopathy," it said.

It added that the global herbal supplements and remedies market is forecast to reach US$93.15 billion by 2015, spurred by increasing incidence of aging and consumer awareness about general health and well being.The secretariat said that there is also an increased demand for herbal and botanical products in multi formula and combo packed format, as well as chewable tablet.

"Women, particularly the middle-aged, form a major consumer group owing to their growing health-consciousness, increased concern for diet, and enhanced attention towards preventive healthcare," it said, adding, the herbal-entrepreneur has plenty of opportunities to gain from this trend.

Therefore, these entrepreneurs are being urged to make a serious effort to participate in the Herbal Asia 2011 trade show at the Putra World Trade Centre (PWTC) from July 13-15."Expected to draw 10,000 visitors and 3,000 potential buyers from locally and overseas, the trade show will deal with various issues related to the herbal industry while showcasing the latest and best herbal products in the market with business networking sessions.

"It will also be a global platform for producers, manufacturers, investors, health and industry-related professionals to meet, exchange ideas, widen their network and promote this rapidly growing industry," it added.

Source = bernama