Tourism Australia increases profile

Tourism Australia is looking to engage a full service Market Representation agency in Jakarta, Indonesia to strengthen the outbound market to Australia.

The appointed agency will support Tourism Australia in its consumer marketing, public relations and trade distribution activities in Indonesia to further develop and drive visitation and visitor spending.

According to the Australian Bureau of Statistics 140,400 visitors from Indonesia visited Australia in 2011, which represents a 13.2 percent increase compared to the year before.

Tourism Australia Regional Manager South & Southeast Asia, Maggie White said they are extremely excited about the growth in Indonesia.

“We will be increasing our support and marketing activities in 2012 to meet the demands of this fast-growing, emerging market,” Ms White said.

“Tourism Australia will work closely with airline, local and Australian industry partners to promote the destination to Indonesia and is committed to provide stronger support to help increase their business to Australia.”

Indonesia being Australia’s second fastest growing market and the 13th largest source market for international visitors will only benefit from a strong local presence in the region.

Source - etravelblackboardasia